Reader's Digest has announced the most trusted brands in New Zealand for 2024. Whittaker's topped the list as the most trusted brand overall, winning
Reader’s Digest has announced the most trusted brands in New Zealand for 2024. Whittaker’s topped the list as the most trusted brand overall, winning most trusted confectionery and New Zealand iconic brand categories. Other top brands include Mitre 10, Westpac Rescue Helicopter (most trusted charity), Toyota, and Canon. Editor-in-chief Louise Waterson emphasized consistency, reliability, and value-for-money as key factors for building trust. The survey, now in its 25th year, involved 1800 New Zealanders across 67 categories.
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